Introduction
Background
Gifan is a premier importer and distributor of premium brands in Mexico, partnering with renowned companies like Procter & Gamble, The Clorox Company, and Wella.
As a key player in the distribution industry, Gifan needed a website that effectively communicated its capabilities and offerings to potential partners.
Challenge
The main challenge was to design a dynamic and informative website that highlights Gifan's channels, points of sale, logistics and operations, and custom packaging solutions.
Objective
The primary objectives of the redesign were:
Provide comprehensive information about Gifan’s services to potential partners.
Create a dynamic user experience through interactions, animations, and videos.
Enhance the overall user engagement and understanding of Gifan's capabilities.
Process
Research
Stakeholder Interviews
Conducted interviews with Gifan’s stakeholders to understand their goals, target audience, and key messages they wanted to convey.
Market Analysis
Analyzed competitors’ websites to identify best practices and unique features that could be adapted for Gifan.
User Personas
Developed user personas to represent potential partners and their specific needs and expectations.
Design
Wireframes and Prototyping
Created wireframes to outline the structure and layout of the website, ensuring a clear and logical flow of information.
User Interface Design
Designed a visually appealing UI with dynamic elements such as interactive menus, hover effects, and smooth transitions. Integrated brand colors and typography to maintain consistency with Gifan’s brand identity.
Animations and Videos
Incorporated animations and videos to create a lively and engaging website. Added high-quality videos to highlight Gifan’s operations and services.
Content Strategy
Developed a content strategy to ensure all critical information about channels, points of sale, logistics, operations, and custom packaging solutions was clearly presented and easily accessible.
Usability Testing
Testing Methods
Conducted usability tests with potential partners and internal stakeholders to gather feedback on the design and functionality.
Findings and Iterations
Analyzed feedback to identify areas for improvement. Made iterative adjustments to enhance the user experience, streamline navigation, and optimize content presentation.
Outcome
Before and After Analysis
The redesigned website showcased a significant improvement in user engagement, with users spending more time exploring the interactive elements and multimedia content.
User Feedback
Stakeholders appreciated the modern, engaging design that effectively communicated the brand’s professionalism and expertise.
Business Impact
The new website helped attract more inquiries from potential partners, leading to increased business opportunities and collaborations.
