VOGAR®
Category:
UI/UX
Location:
Queretaro, Mexico
Turning Complexity into Clarity
When I joined the Vogar project, the brand already had strong market recognition and years of experience in voltage regulation. However, their website had become largely informational and no longer reflected modern user behavior. As digital channels became a key driver for business growth, Vogar needed a website that could do more than exist: it needed to support performance, scale with the business, and deliver measurable results across e-commerce and lead generation.
Designing with Data, Not Trends
The challenge was not launching a digital presence, but optimizing it for performance. The digital platform needed to: ✦ Present technical information clearly without overwhelming users ✦ Support multiple user profiles with different intent and levels of expertise ✦ Enable measurable results tied to conversion and business goals ✦ Remain flexible enough to evolve with ongoing data and insights The focus was on building a system that could grow with the business, not a one-off redesign.
Designing for Performance and Scale
I led the UI/UX and web design across Vogar’s digital ecosystem, including the website, e-commerce experience, and conversion-focused landing pages. My approach centered on: ✦ Structuring complex information into intuitive, conversion-driven flows ✦ Designing scalable UI systems that allowed for continuous iteration ✦ Supporting performance and marketing efforts through UX-led design decisions ✦ Prioritizing clarity, usability, and efficiency over visual trends (SEO, Paid Media, and Audiovisual Production were handled by other teams.)
When Design Becomes a Business Advantage
The platform evolved into a key driver of Vogar’s digital growth: ✦ 40% digital market share in their industry ✦ 500+ keywords ranking on Google’s first page, supported by a solid web foundation ✦ ROAS above 50% in Paid Media, enabled by high-performing landing pages It was a successful transition from traditional advertising to a measurable, profitable digital ecosystem
